We are a strategy and transformation consulting firm.
Integrating brand, strategy, innovation, and culture to drive exponential growth, market leadership, and meaningful transformation.
Who We Are
FuseIQ is a renowned strategy, transformation, and management consultancy with a reputation for helping build some of the world's most prominent brands. With a unique approach that brings together brand, strategy, innovation, and culture, we transform organizations by creating strategic clarity, uncovering breakthrough opportunities, and building mission-aligned organizations driven to excel. We have a long history of helping some of the world's most successful companies win within some of the most dynamic and competitive categories in business.
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What We Do
When businesses seek to create competitive advantage, they frequently look to branding, strategy, innovation, or culture to differentiate. These functions, which drive some of a company’s largest investments, often reside in organizational silos or operate as disjointed or unrelated disciplines. All too often, this results in under-delivery on the brand promise, unclear and conflicting priorities, misguided innovation efforts, experiences that fail to consistently delight customers – and ultimately, suboptimal growth and unrealized market potential.
At FuseIQ, our work seamlessly brings together brand, strategy, innovation, and culture as an integrated discipline to fuel exponential growth, sustainable competitive differentiation, mission-aligned organizations, authentic and engaging customer experiences, and transformational breakthroughs.
How We Help
The FuseIQ team brings breadth, creativity, and cross-industry insights to solve our clients' most complex challenges and seize their most significant opportunities.
How do I prepare for or manage disruption in my industry?
How do I tackle a new market opportunity or new segment?
How do I establish and maintain competitive differentiation?
How do I combat commoditization or declining market share?
How do I rationalize my portfolio of products, services, or brands?
How do I ensure a consistent and engaging customer experience?
How can I build and sustain an energized, mission-aligned organization?
How can I ensure that employees innovate and collaborate effectively?
What is the next chapter for our business?
Our Capabilities
FuseIQ brings a broad range of integrated strategic and creative capabilities, which we deploy as needed for the specific client need or opportunity.
Brand
Our approach to branding focuses on identifying our clients' core strategic premise - creating strongly differentiated, highly relevant brands with a clear and compelling reason to exist. It is that sense of purpose (promise, positioning, or narrative) that forms your organization's DNA, and provides an unwavering "True North" that guides and informs everything that your organization does.
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Brand Assessment
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Brand Positioning
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Brand Architecture
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Brand Management
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Messaging Strategy
Insights
Innovation
Whether in a B2C or B2B environment, FuseIQ's innovation capabilities are grounded in a multidisciplinary approach to human-centered design. Our creative and highly collaborative approach pushes past the obvious ideas to drive breakthrough thinking and uncover opportunities to create authentic, consistent, and engaging customer experiences that build enduring preference and loyalty.
Services Offered:
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Product/Service Ideation
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Concept Development
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Service Design
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Experience Design
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Business Model Innovation
Creative
Strategy
The most successful strategies not only identify competitive opportunities, but also drive the organization forward, engage people in the vision, and lead the necessary strategic transformation. Our integrated approach helps our clients identify exponential growth opportunities, create sustainable competitive differentiation, and build the culture and capabilities required for success.
Services Offered:
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Strategic Blueprinting
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Marketing Strategy
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Creative Strategy
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Strategy Clarification
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Strategy Execution
Culture
At the core of much of our work is an investigative approach to finding "the truth." Whether uncovering the uniqueness of your brand, assessing competitors' strengths and vulnerabilities, seeking opportunities to strengthen customer relationships, or evaluating new market opportunities, FuseIQ's approach to research is unbiased, objective, and relentlessly focused on answering the most critical strategic questions.
​Services Offered:
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Qualitative Research
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Quantitative Research
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Journey Mapping
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Advertising/Name Testing
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Packaging Testing
Our approach to creative is grounded in the core strategic premise of our clients' organizations. This involves avoiding lofty ideas or empty promises, and instead, translating the strategy and "proof" into the the most authentic, compelling, consistent, and engaging communications to drive brand awareness, generate demand, and deepen customer understanding and engagement through the right mix of campaigns and channels.
​Services Offered:
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Campaign Development
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Taglines and Naming
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Corporate / Brand Identity
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Broadcast / Video Production
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Digital / Social Media
In our experience, culture is often where the rubber meets the road. Merely aligning employees with strategy is rarely enough. Rather, what is most often needed is the development of a purpose-driven organization that fully embraces and is inspired by its strategy and vision. Culture is therefore embedded in virtually all of our engagements, whether the strategic focus directly or indirectly involves people, culture, or change.
​Services Offered:
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Culture Assessment
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Culture Definition & Strategy
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Leadership & Team Dynamics
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Enterprise Revitalization
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Employee Experience Design
What Sets Us Apart
YOU GET THE A-TEAM BECAUSE WE DON'T HAVE A B-TEAM
Our partners are all senior, highly experienced professionals who lead and stay involved in every engagement from start to finish.
WE DRIVE RUBBER-MEETS-THE-ROAD BREAKTHROUGHS
We push beyond the obvious ideas to drive breakthrough thinking, solve real-world problems, and prioritize actionable solutions.
WE CREATE CLARITY OUT OF COMPLEXITY
We have extensive, worldwide experience assisting organizations achieve alignment among stakeholders with divergent perspectives and interests.
OUR APPROACH ENSURES OWNERSHIP AND COMMITMENT
We work collaboratively to build understanding and buy-in to ideas and actions, and minimize the need for “selling in” after the fact.
Our Team
A great strategic idea is creative. A great creative idea is strategic. The line between the two should be invisible.
Our consultants have held senior positions with some of the world's leading strategy and management consultancies, creative agencies, experience design firms, and market research houses. They have worked together, seamlessly integrated their diverse and complementary capabilities for over 20 years.
Ethan Dulsky
Ethan is co-founder and Managing Partner of FuseIQ. With over 20 years of experience assisting clients in a wide range of industries, Ethan has directed complex assignments in North America, Europe and Asia involving brand strategy and marketing, strategy development and implementation, organization, and culture. Ethan has directed projects for clients including Agilent, Discover, Oportun, Genentech, Dolby, Mark’s, Eli Lilly, Sangamo Therapeutics, BMW, MasterCard, Starbucks, Wells Fargo, and Charles Schwab & Company, among others.
Lisa Wilcox Corning
Lisa is a cultural anthropologist by nature and a lawyer by training. She combines the two by following her passion for understanding human attitudes, values and behaviors and using her insights to help businesses think strategically and act creatively. Lisa began her marketing career at Young & Rubicam and later was a partner at the B/R/S Group. Lisa has conducted brand and positioning projects for NASCAR, Visa, the International Olympic Committee, Dolby, eBay, PayPal, Mayo Clinic, Adobe, and Symantec among others.
Jeff Huggins
Jeff is a former Chief Creative Officer at McCann SF, JWT SF, Deutsch New York, and Creative Director at Goodby Silverstein & Partners. From Nike to Budweiser, Microsoft to Tylenol, Ikea to Capital One, Jeff has worked across a broad array of categories and gained a unique perspective on what makes a brand story ring true, resonate culturally, and build long-term value. Jeff has produced multiple Super Bowl campaigns for Wix.com, led the global repositioning for Elizabeth Arden, and authored new brand narratives for Duda, Agilent, and others.
Kirsty Bell
Kirsty Bell is an experienced consultant with a background in transformation, people and change, experience and service design, and organizational design. She has over 10 years of management consulting experience in the telecom, financial services, life sciences, retail, and higher education sectors. Kirsty brings together interdisciplinary teams of behavioral specialists, service designers, and design researchers to create meaningful outcomes grounded in human insight. She has a passion for bringing human insight to the process of transformation and
business decisions.
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Judith Wright
Judith Wright has over 25 years of experience in market research, branding, new products, advertising, and management consulting. Judith's clients have included Under Armour, Pepsi, American Express, Toyota, Anthropologie, Time Warner, Bayer, Disney, Nokia, and Kraft. Judith started her career in England at Redheads Advertising and enjoyed seven years in management consulting and positioning/new product consulting at Dunham & Marcus and at Kane, Bortree & Associates. She was previously VP of Planning at Freeman, Lavigne Blanshei, and a Partner at The B/R/S Group.
Jim Edgar
Jim is a co-founder of FuseIQ, and serves as Advisor to the firm. A founding partner of Edgar, Dunn & Company (an international management consulting firm), Jim has over forty years of consulting experience in marketing, brand strategy, and organization, and has served over 200 clients on more than 350 specific assignments. Jim has directed major assignments for such clients as the International Olympic Committee, MasterCard, Wellpoint (Blue Cross of California), Holiday Inn, Gensler, Airtouch Communications, Moore Stephens International, and Saab.
Our Clients
From startups to global power brands, and across a wide range of industries, FuseIQ has helped our clients solve their most important strategic and organizational challenges, establish enduring differentiation and relevance, and achieve and grow their leadership positions in their industries. Learn more.
Financial Services
Visa
Charles Schwab & Company
U.S. Bank
MasterCard
Wells Fargo Bank
Discover
Bank of America
US Trust
Oportun
Banco Popular
Lloyd's of London
PayPal
JP Morgan Chase
CreditShop
Providian Financial (now Chase)
Sports & Entertainment
The International Olympic Committee
NASCAR
Disney
EMI Records
Time Warner Cable
CableVision
DreamWorks
AOL Time Warner
Americast
Broderbund
Namco
LeapFrog
Lucas Arts
Elle Magazine
Technology & Telecom
Dolby Laboratories
InTouch Technologies
CenturyTel (now Century Link)
Airtouch Communications
Symantec
Microsoft
AMD
Wix.com
Adobe
Intuit
Hewlett Packard
eBay
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Retail & Hospitality
Starbucks
Mark’s (Canadian Tire Corporation)
Macy’s
Holiday Inn
Naartjie
Bally Total Fitness
Home Depot
Barnes & Noble
Anthropologie
Levis
Gap Kids/Baby Gap
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Automotive & Other
BMW
SAAB
Life Sciences & Health Care
Agilent
Eli Lilly
Genentech
Technical Safety Services
Sangamo Therapeutics
Blue Cross of California
Mayo Clinic
Sutter Health
Varian
Applied Biosciences
Johnson & Johnson
Advil
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Consumer Packaged Goods
E&J Gallo Winery
Treasury Wine Estates
Beringer
Tillamook Creamery
Del Monte
Naturally Boulder
Clorox
Professional Services
Moore Global
B|O|S
Gensler
Nile
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